Multi-Channel Communications

MultiChannelMultiTouch2

In developing effective communication strategies for our clients that maximize ROI, we set up automation that triggers the right message, at the right time, through the RIGHT CHANNEL.  We help clients develop preference centers to allow their customers to engage on their own terms: (CMR) Customer Managed Relationships.  Blasting customers with "push marketing" emails is most often the wrong approach; however, when coupled with a personalized direct mail piece or text message as part of the engagement process, customer response increases significantly.  Our technologies allow our clients to send a personalized email (or direct mail, SMS, phone, etc.) and depending on the response or lack thereof,  a postcard, SMS or subsequent email can automatically trigger with the appropriate follow up.  The number of intelligently automated triggers within any given campaign or customer lifecycle is limitless.