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MARKETING TIPS » External Links
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Deliver Magazine December 2009Mod Marketing: Four Trends That Could Lead to GrowthWe reveal four marketing trends likely to get hotter in 2010 – and show you how they can work for brands of any size. https://www.delivermagazine.com/the-magazine/2009/12/17/four-trends-that-could-lead-to-growth/ |
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Advertising Age: December 16, 2009Why Marketing Must Leverage an 'Artscience' Philosophy. Add a Data Analyst and Unlock a Vast Amount of CreativityThe marketing discipline must now create and leverage this philosophy of artscience. Adding the data analyst to the core marketing team is a paradigm shift that will unlock the vast amount of creativity that can erupt when two different disciplines -- strategic planning and analytics -- meet and collaborate. It will change how marketing teams are put together, how they work and how they can best achieve business results with impact. http://adage.com/print?article_id=141119 |